Stay connected to the best ideas in advanced search, text mining, visualization and natural language processing.  And how to apply these ideas in leading-edge, high ROI ways.
 
There are many ways smart companies turn information into action.  Our customers have used Acuity in endless ways but below you'll read about some of the most powerful. 

                                        

Sales Ready Scoring:  Be to the first to know of changed conditions at a prospect that improve your chances they'll buy.  Optimize where and when you send sales staff.

Tracking Innovation:  See how others map markets and niches.  Upgrade products & services to meet needs in spaces others have missed.

New Product Generation:  Imagine, discover and develop new products based on constantly researched customers and markets.

Rapid Response PR / IR:  From blogs to viral marketing - it gets tougher everyday to manage the message.  Get early warning of shifts in what others are saying about you gives you the jump on a response. 

Visualizing Strategy:  Up to the minute charts of where mergers, executive changes, pricing, regulation, & new market entries are happening.

Better CRM:  Most traditional CRM systems record both fielded and free text input from customers but only process the fielded material.  What slips through the cracks are immediate needs or patterns of behavior buried in the text.


 
   
   
Information Box
>> In the last 30 years mankind has produced more information than in the previous 5,000.
 
>> About 1,000 books are published internationally every day, and the total of all printed knowledge doubles every five years.
 
>> The average Fortune 1000 worker already is sending and receiving approximately 178 messages and documents each day.

Information Overload Causes Stress. (1997, March/April).


 

Information overload is not a function of the volume of information out there. It's a gap between the volume of information and the tools we have to assimilate that information into useful knowledge.

Paul Saffo               Institute for the Future

 
 
 

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